Conception, graphic design, editorial development and realisation of the adidas City Guides Berlin & Munich. The limited guides are available in selected adidas stores in Berlin and Munich for free. The exceptional city hotspots show all the current trends of art, shopping, food, stores and bars & clubs. Integrated adidas Originals promotion actions, a special event calendar, interviews and portraits of city-experts

Concept & graphic design of various instore selling tools for adidas Original Stores

Graphical conception, design and production of a customer magazine for adidas Originals stores

Development, graphical conception, design and production of an overlapping guideline for a unitary brand identity at store openings

Development and graphical conception of any B2C communicationtools of the worldwide brand identity for the implementation of the adidas sports shoe special edition for the Olympics . Logodesign and pictograph development, as well as window design and production of the campaign