BrandRetail Marketing
LIGANOVA operates at the point of decision where we bring brands and consumers together. We break down the barriers that exist between window design, visual merchandising, retail architecture, brand and visual communication as well as retail and image event design.
As such, we provide a one-stop shop for comprehensive concepts. We take a long-term approach to our work to build image and promote sales.
LIGANOVA offers all the services along the value-adding chain – from brand message and campaign development through to display at the point of sale.
We manage every last element of production in-house through our point-of-sale production facility, LIGAPRODUCTION.
This 360-degree approach enables us to offer our customers tailored solutions – for their brand, product, point of sale and target audience.
Latest projects
Tommy HilfigerDenim Music Promotion
Hugo BossStore Opening
NespressoLungo Push Campaign
Tommy HilfigerTrade Fair Appearance
Windows & POS Installations» Projects
Conception, design, management, production, global despatch and construction of window campaigns, displays and POS installations. Development, design and production of assembly instructions. Development, design and production of shop-fitting concepts. Management of all processes via specially designed visual display control (VDC) software.
Shops & Showrooms» Projects
Conception, design, management and production of concept stores, roll-outs, pop-up stores and showrooms. Conception, design and installation of exhibition stands and temporary architecture.
Visual Merchandising» Projects
Visual merchandising consulting. Development and production of store analyses. Development, design and production of guideline concepts. VM tool development. Design and delivery of VM training. VM implementation on-site.
Events» Projects
Conception, creation and production of image events, including fashion shows, gala events, award shows or celebrity events. Conception, creation and production of sales events such as POS roadshows and promotions. Development, design and production of event furniture, POS set-ups and decorative items.
Brand & Visual Communications» Projects
Development and production of POS and communication campaigns. Creation, organisation and production of photo shootings. Development, design and production of visual communications concepts.