Art Direction (Conception) & implementation of the Key Visual & signets for the 30year jubilee of the partnership between HUGO BOSS and McLaren. Conception/implementation of a press kit, as well as event brandings for all communication channels.

Conception for all communications channels for the “Silent Launch” for Boss Orange. Next to advertisements, flyers, give-aways, press events and POS promotions, we also followed the social-media-platforms. Layout of the key visual and the communication tools.

Development, graphical conception, design, editorial work and production of a Moscow city guide as an accompanying communicationtool for HUGO BOSS fashion shows in the Russian metropolis