POS Marketing & Events
"Dress me for the Finale" Store Event
Conception, planning, production and realisation of the HUGO BOSS store event in Hamburg. The event was arranged in the course of the “Dress me for the Finale” global design contest promoting the 30 Years HUGO BOSS and McLaren partnership.
POS Marketing & Events
"Dress me for the Finale" Store Event
Conception, planning, production and realisation of the HUGO BOSS store event in Hamburg. The event was arranged in the course of the “Dress me for the Finale” global design contest promoting the 30 Years HUGO BOSS and McLaren partnership.
POS Marketing & Events
Prep Tour
Planning, construction of a modular system, tour logistics, build-up and dismantling, organisation by LIGANOVA. Within the POS roadshow "Prep World", a temporary installed store reminiscent of an East Hampton’s beach cottage, is set up on public places of various European cities like Paris, London, Stockholm, Milan, Madrid, Knokke and Sylt.
POS Marketing & Events
"Dress Me for the Finale" Promotion
Conception, planning, production and realisation of the guerilla activity in celebration of the „30 Years HUGO BOSS and McLaren“ kick-off in Barcelona. The worldwide rollout was realised to draw attention to the international design contest „Dress Me for the Finale“, where the participants are offered the chance to design a racing overall to be worn by Lewis Hamilton and Jenson Button at the final race of the 2011 season in São Paulo
POS Marketing & Events
Be a Hilfiger Rockstar
Realisation of the “Be a Hilfiger Rockstar” Europe tour. Special styling, fotoshooting, on stage live performances, poster give aways & online-voting
POS Marketing & Events
Made for You - Denims Done Your Way
Organisation and realisation of the europe-wide Hilfiger Denim tour "Made for You - Denims Done Your Way!". Set-up concept, process definition, sourcing and selection of the de-stress options by LIGANOVA. Real denim artists work on the authentic vintage look of the individual Hilfiger jeans
POS Marketing & Events
Re-Opening Event Duesseldorf
Concept, organisation and realisation of the re-opening of the change retail protostore Dusseldorf. VIP-Opening & POS actions like a fotoshooting, cooperations with Dunkin’ Donuts, as well as a promotion action which is adequate to the change retail spring theme “road trip movie” was realized for more than 8.000 guests
POS Marketing & Events
Store Opening
Conception and realisation of the HUGO BOSS Flagship-Store Opening with more than 500 clients, guests and VIPs in Frankurt/Main
POS Marketing & Events
Be a Hilfiger Rockstar
Planning and realisation of the new childrenswear collection at Harrods London. Special styling, fotoshooting, on stage live performances & poster give aways
POS Marketing & Events
Store Opening Hamburg
Conception and realisation of the Levi´s store opening with special artist performances. Location: Hamburg
POS Marketing & Events
Vernissage - Shame on You
Organisation and realisation of Sven Marquardt`s vernissage "Shame on You" in the Levi`s Store in Stuttgart. Inspired by Levi`s Vintage Clothing F/W 2009
POS Marketing & Events
Christmas Cocktail 2009
Conception and realisation of Cartier`s yearly CRM Event
Locations: Prague, Hamburg, Vienna, Stuttgart, Berlin, Munich, Frankfurt a. M.
POS Marketing & Events
Cocktail Rouge
Conception, planning, organisation, production and logistics of the europe-wide POS roadshow "Cocktail Rouge" in the Cartier boutiques, which takes place annually . Design, production and set-up of the furniture-series
POS Marketing & Events
Secret Spa Cannes
Conception, planning, organisation and support of the promotion for the film festivals in Cannes
POS Marketing & Events
Store Opening Munich
Development and graphical conception of an event-furniture-series and installation on the spot for Gucci store opening in Munich
POS Marketing & Events
POS Event Modul Development
Development of various event modules for promotion "S/M/L"
POS Marketing & Events
POS Roadshow - Collectionweek
Conception, organisation and logistics of the europe-wide POS-roadshow "Collectionweek" . Selection and coordination of the sales promoter and shop assistant training
POS Marketing & Events
Store Opening Duesseldorf
Conception, design and production of the opening of the new Laurèl flagship store in Düsseldorf
POS Marketing & Events
Flagshipstore Re-Opening Berlin
Conception, planning, organisation and logistics of the flagship store opening event for the media, customers and VIPs in Berlin . Live art performances and light tagging . DJ setup by Peaches . Catering by Berlin club "Cookies"
POS Marketing & Events
Unbuttoned
Conception, organisation and realisation of promotions and POS activities during the "Unbottened" campaign
POS Marketing & Events
Store Opening Munich
Conception, organisation and realisation of promotions and POS activities for the flagship store opening in Munich
POS Marketing & Events
Blue Lab Store
Conception, organisation and realisation of promotions, events and POS activities as the pre-opening party, breakfast sessions, night shopping, art activities and a closing party accompanying the pop-up store in Cologne
POS Marketing & Events
My Jeans my Music
Organisation and realisation of the europe-wide POS roadshow "My Jeans, my Music" . When passing the cassette in the store, every jeans plays his own individual sound . Design and production of the mega-cassettes
POS Marketing & Events
Europe Denim Tour
Conception, organisation and realisation of the europe-wide POS roadshow "Europe Denim" . Development and textile designs for the roadshow
POS Marketing & Events
Your Sweater your Way
Conception, organisation und realisation of the europe-wide POS roadshow "Your sweater, your Way" . Development of textile designs for the roadshow
POS Marketing & Events
Flagship Opening
Conception, organisation and production of the Tommy Hilfiger flagship store opening

