Conception, planning, production and realisation of the HUGO BOSS store event in Hamburg. The event was arranged in the course of the “Dress me for the Finale” global design contest promoting the 30 Years HUGO BOSS and McLaren partnership.

Conception, planning, production and realisation of the guerilla activity in celebration of the „30 Years HUGO BOSS and McLaren“ kick-off in Barcelona. The worldwide rollout was realised to draw attention to the international design contest „Dress Me for the Finale“, where the participants are offered the chance to design a racing overall to be worn by Lewis Hamilton and Jenson Button at the final race of the 2011 season in São Paulo

Conception and realisation of the HUGO BOSS Flagship-Store Opening with more than 500 clients, guests and VIPs in Frankurt/Main

Development of various event modules for promotion "S/M/L"

Conception, organisation and logistics of the europe-wide POS-roadshow "Collectionweek" . Selection and coordination of the sales promoter and shop assistant training