Development and realisation of an integrated marketing and communication concept for the renovation and reopening phase of the BOSS Store in Paris. LIGANOVA developed a story set around two characters (Juliette & Louis) which is illustrated by Angéline Mélin.

Development and realisation of an integrated marketing and communication concept for the renovation and reopening phase of the BOSS Store in Paris. LIGANOVA developed a story set around two characters (Juliette & Louis) which is illustrated by Angéline Mélin.

Conception and realisation of the exclusive PR Event for BOSS Green in Munich. In front of more than 200 guests, professional golfer Martin Kaymer demonstrated a spectacular hole-in-one from the rooftop of the loft to the putting green on a terrace of an opposite building.

Also, as lead agency, conception of the viral video within the promotion event.

Location: Private Loft, Munich

Conception, organisation and production of the exclusive HUGO BOSS party within Monaco Grand Prix in celebration of the 30-year sponsoring partnership between HUGO BOSS and McLaren.

More than 300 invited guests from the fashion, media and lifestyle industry, including team drivers Lewis Hamilton and Jenson Button, Oscar-winning actor Adrien Brody, and topmodels Helena Christensen and Karolina Kurkova. Live-Performance by Nicole Scherzinger.

Location: Private Villa Key Largo, Monaco

Conception, planning, production and realisation of the HUGO BOSS store event in Hamburg. The event was arranged in the course of the “Dress me for the Finale” global design contest promoting the 30 Years HUGO BOSS and McLaren partnership.

Art Direction (Conception) & implementation of the Key Visual & signets for the 30year jubilee of the partnership between HUGO BOSS and McLaren. Conception/implementation of a press kit, as well as event brandings for all communication channels.

Conception, planning, production and implementaion of the event in outlet-city Metzingen within the project "30 Years Partnership Hugo Boss & McLaren". With Vodafone McLaren Formula 1 team driver Gary Paffett and DTM AMG Mercedes driver Bruno Spengler. Around 20.000 visitors.

Conception for all communications channels for the “Silent Launch” for Boss Orange. Next to advertisements, flyers, give-aways, press events and POS promotions, we also followed the social-media-platforms. Layout of the key visual and the communication tools.

Conception, planning, production and realisation of the guerilla activity in celebration of the „30 Years HUGO BOSS and McLaren“ kick-off in Barcelona. The worldwide rollout was realised to draw attention to the international design contest „Dress Me for the Finale“, where the participants are offered the chance to design a racing overall to be worn by Lewis Hamilton and Jenson Button at the final race of the 2011 season in São Paulo

Conception, organisation and production of the BOSS BLACK  and BOSS ORANGE fashion show, as well as of the aftershow party with VIPs in an old factory building in the centre of Moscow

Conception, organisation and production of the annual General Meeting . Support since 2000

Conception, planning and organisation of the event set-up, production, logistics and on-side realisation. Location: HUGO BOSS Headquarters, Metzingen

Conception, organisation and production of the BOSS BLACK fashion show, as well as of the aftershow party with VIPs in an off-location in Warsaw and in Diokletian Palace in Split . Design and production of the event and decoration furniture

Conception and realisation of the HUGO BOSS Flagship-Store Opening with more than 500 clients, guests and VIPs in Frankurt/Main

Conception, organisation and production of the event including the fashion show on the occasion of 25 years‘ partnership HUGO BOSS/Team McLaren Mercedes at Hockenheimring . Design and production of the event and decoration furniture

Design, planning, project management and realisation for 1000 guests. Location: HUGO BOSS Headquarters in Metzingen

Conception and realisation of the HUGO BOSS Flagship-Store Opening with more than 500 clients, guests and VIPs in Frankurt/Main.

Conception, organisation and production of the HUGO BOSS celebratory boat launch in East Wintergarden, Financial District London. More than 600 invited guests from the fashion and lifestyle industry, as well as Hugo Boss clients and sailing guests. VIP guests - Diane Krueger, David Coulthard. DJ - DJ Alex Wolf. Press - national and international press from the lifestyle, sailing and fashion industry

Design and realisation of the BOSS Orange stand for the BREAD&BUTTER in Berlin

Development of various event modules for promotion "S/M/L"

Development, graphical conception, design, editorial work and production of a Moscow city guide as an accompanying communicationtool for HUGO BOSS fashion shows in the Russian metropolis

Conception, organisation and logistics of the europe-wide POS-roadshow "Collectionweek" . Selection and coordination of the sales promoter and shop assistant training

Conception, organisation and production of the HUGO BOSS Yacht Christening in Hamburg . Light design - Gerd Hof . Corporate sound - Dj Westbam

Conception, design and production of the KIDS Box for the presentation of the KIDS collection . The changeableness and the multifunctionality of the clothes is transfered to the room by the presentation of the transformation

Conception, organisation and production of the VIP event during Formula 1 . Exclusively located in the Villa Key Largo, Monaco

Conception, design and production of the BOSS Orange House for the presentation of  the BOSS Orange collection. Character and mood of the collection is transfered to the room

Location research, conception, design, creative administration and production of the interior of the BOSS Orange Concept Store in London

Location research, conception, design, creative administration and production of the interior of the BOSS Orange Concept Store in the centre of Berlin

Conception, design, production of the BOSS special window installation in Paris. The special window was designed as part of the global marketing campaign "30 years HUGO BOSS & McLaren" which focuses on the international design contest „Dress Me for the Finale“, where the participants are offered the chance to design a racing overall to be worn by Lewis Hamilton and Jenson Button at the final race of the 2011 season in São Paulo.

Conception, design, creative administration and production of the reception area and the reception desk at the new HUGO BOSS headquarter . Nominated for AIT award

Conception, design and production of the worldwide HUGO spring/summer 2011 window campaign

Conception and design of the shop window campaign for HUGO

Conception, design, production and logistics of the worldwide window campaign for BOSS Black (2003-2007) . Since 2007: Production and logistics of the worldwide campaign

Conception of the worldwide window campaign for BOSS Orange