The digital revolution is giving rise to a disruptive energy that impacts the paradigm of consumerism as we know it. This has a far-reaching effect on all industries, brands and products. The way in which we live and organize our lives - how we live, work and consume - is all changing at an exponential speed. In future, the physical Point of Sale will no longer exist as we know it. It’s about to transform into a Point of Experience and thus, the most powerful media channel which allows to successfully market brand and products.
Companies are challenged to smooth the boundaries between offline & online and to create this seamless brand, product and service experience™. To manage this experience, our areas of competence are networked in a focused manner. This is where we excel with many years of know-how and expertise. LIGANOVA stands for sales-effective, cross-linked brand communication at the cutting edge. We live and breathe the zeitgeist and are moved by aesthetic sensitivity.