For the official launch of the “adidas Copa19” soccer shoe in Milan, LIGANOVA developed and delivered the launch event with Paulo Dybala – brand ambassador and soccer player for Juventus Turin.
During the launch of the new soccer shoe, a whole new way of experiencing a shoe was presented by creating a holistic brand experience – starting with the touch and feel of the innovative materials and technologies of this latest creation from adidas Football using interactive installations, through to the showcasing of design details.
This press and influencer event offered an immersive experience of the brand and product, with a barefoot experience in a darkened room, a ball bath symbolizing the technology, and an interactive rain installation to demonstrate the shoe’s waterproof qualities.
The customer journey ended with a press conference with the soccer star Paulo Dybala, to whom the new soccer shoe is dedicated.
For the presentation of the adidas Copa19, LIGANOVA developed content-creation options and was additionally responsible for the various stages and their design.