Nespresso’s latest global campaign “Discover a milky world” introduces the new permanent capsule range called “Barista Creations”: A collection explicitly created to go with milk. Drawing on the expertise of baristas from Brooklyn, Spain, and Melbourne, Nespresso offers five different blends to cover all the tastes – from sweet and mild to smooth, yet intense – and also encourages their consumers to create barista-like beverages easily at home. The harmonic fusion of the two exclusive components is showcased by multi-layered window installations in shades of light cream to dark mocha, putting the focus on the product novelties.
LIGANOVA was responsible for the technical development of all window elements, their production, and also the global rollout. The POS campaign can be found in over 600 Nespresso stores in 68 countries – amongst them the flagship stores in London, Milano, New York, Sydney and Miami.