RETAIL SAFARI - AMSTERDAM

RETAIL SAFARI - AMSTERDAM

Amsterdam’s streets and canals are lined with sleek boutiques, fashion-forward concept stores, and luxe design hotels. Cutting edge restaurants share space with cute cafés, each with a story behind it and a vision for the future. There’s something for everybody here, and such a dynamic retail environment means you can always take a bit of Amsterdam home with you.

INCLUDING: Robert Thiemann (Frame Magazine) & Philip Fimmano (Studio Edelkoort) in interview, 7 stores & stories and a selection of the best city hotspots

Please note: packaging & dispatch can take up to one week

6.95 €
+ 2.90 € for packaging & dispatch

STORES & STORIES

The Tour

IN INTERVIEW

THE CONCEPT STORE OF THE FUTURE

Following its successful run as a pop-up shop in 2014, the award-winning Frame store has moved to its 2nd location in Amsterdam, continuing its mission to make beautiful design accessible. Robert Thiemann, editor-in-chief at Frame Magazine gives a preview of just what that future holds.

PHYSICAL STORES WILL HAVE TO ADDRESS ALL FIVE SENSES IN ORDER TO BE AS EMPHATICALLY DIFFERENT AS POSSIBLE FROM ONLINE SHOPS.
ROBERT THIEMANN
EDITOR IN CHIEF AT FRAME MAGAZINE

CREATE YOUR OWN MAGIC!

“The swinging 60s brought us the boutique; the 70s, the high street stores; the 80s, the globalisation of branding emporiums; the 90s, the invention of the concept store; and the turn of the century, the even cooler online shopping”, says trend forecaster Li Edelkoort. We talked to her colleague Philip Fimmano, Trend Consultant about reinventing retail for the 21st century.

RETAILERS OF THE FUTURE WILL NEED TO CREATE THEIR OWN MAGIC TO ENTICE CONSUMERS ON AN ENTIRELY DIFFERENT LEVEL, PROVIDING AUTHENTIC AND HUMANIZED EXPERIENCES.
Philip FIMMANO
TREND CONSULTANT AT STUDIO EDELKOORT