Lidewij Edelkoort’s present is the future. For over 35 years she has been one of the world’s best-known and most important trend forecasters, and is seen as a pioneer and founder of trend research. As an intuitive thinker who constantly travels the planet, Li Edelkoort tracks the development of sociocultural trends.
She advises a vast array of industries – from interiors, fashion and textiles to automotive to food and cosmetics. She develops her annual forecasts through her Paris-based company Trend Union. She can link what was, what is and what will be like no other. Some even say that this influential trend forecaster possesses prophetic powers.