WHO WE ARE

Explore more about our community & way of working

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Three BrandRetailers from different fields show you what it means to them to be a part of the LIGANOVA community.
IN INTERVIEW WITH...
MARKUS, CONCEPTUAL DESIGNER
A HOLISTIC BRAND EXPERIENCE

No matter whether it's a completely new brand strategy, a new store design or a redesigned window display - before a project can be implemented, it requires a clear concept in which the brief, target group, message and tools are defined. Here Markus has to take a great number of requirements into account.

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APAMEH, ARCHITECT
STORES BECOME LIVING SPACES

It happens at the POS. That's because brands and customers come into immediate contact with one another in stores. This is why store design as the image-defining factor for fashion brands is so important these days. And that's why shop-fitters and architects have to engage so intensively with the design brief of brands and their clients when creating their work. Like Apameh...

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STELIOS, DESIGN MANAGER
BETWEEN CONCEPT DEVELOPMENT, CREATIVE DESIGN AND REALISATION

Design and management are seen as opposing disciplines by many; yet Stelios unites both in his position. Thus he advises clients on matters of design strategy, plays a defining role in developing concepts and designs for clients, presents concepts, and is responsible for the creative design of projects in his department.

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VANESSA, PROJECT MANAGER
QUALITY, PRICE, TIMING

Project managers have to be able to think in a structured way and be highly organised. The fact that Vanessa Herzog truly meets these criteria can already be seen in the clear and structured way that she explains her own tasks by "clustering them into two areas". Firstly, she is responsible for the internal management of projects in her department...

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