The POS is transforming into a Point of Experience. Stationary retail must rethink in order to meet the multifaceted and multi-channel demands of its target groups in future. Brands must take a position, offer more diversity in a more limited space, constantly adapt their physical premises and, at the same time, understand the digital transformation and reflect it in a way that suits the target groups. A seamless brand, product and service experience will become a central feature and networking online and offline will be a challenge for all of us. In our concepts we tie together all areas of expertise in order to create a mutual, networked solution for a high-sales brand space that meets the formal aesthetic demands of the zeitgeist.
It is our goal to achieve emotional brand and retail worlds that have a long-term sales-effect. With our concepts, physical stores not only become a useful addition, but also a logical unit in combination with online stores.