Betty Barclay

Betty Barclay - Trade Fair Appearance

Several trade show booths were created for the Betty Barclay Group at the Panorama Berlin. Apart from the Betty & Co and Amber & June labels, the new brand, Robe Légère, was presented for the first time.

Thanks to the use of VR goggles, in addition to the installed trade show furniture, it was also possible to present the latest store concepts and the brand’s dedicated areas and make them spatially tangible.

 

Services comprised the development of the architectural, VM and digital concepts as well as execution planning and on-site supervision.