At this year’s Bread & Butter by Zalando, HilfigerDenim launched the brand-new capsule collection in cooperation with Zalando. For this occasion, LIGANOVA developed, designed and implemented the 154 square meter 2-floor booth, and the custom-made metal construction. Graffiti artists sprayed the booth with an artwork, whereas talented visitors joined in with live drawing on a digital graffiti wall that has been especially programmed for the event. Being quick payed of for the first 100 visitors who purchased the new collection via the Zalando App: they got a free denim jacket that could be customized directly at the booth. With RFID technique, the visitors were able to save their favorite items in the Zalando online shopping basket and purchase them right away. Real highlights were the dance performance by the French duo Les Twins, as well as appearances by topmodel Kate Moss’s sister Lottie Moss, and Rafferty Law, son of actor Jude Law.