COTY

Marc Jacobs Special Window

On behalf of beauty client Coty and within the context of the Visual Merchandising Awards at the Global Art of Perfumery trade fair, a sophisticated window design was developed and implemented for the staging of the fragrance "DOT" by Marc Jacobs. Delivering pure entertainment: the butterfly-shaped closure of the bottle was raised in a slow-motion movement, during which time the process of atomization was digitally presented on a screen. The individual scent particles then transformed into small butterflies and fluttered across the screen.