For Levi's Blue Label, LIGANOVA realized a holistic BrandRetail marketing concept. Central to the concept was the "Blue Lab Store" - a temporary pop-up store. The concept combined Retail Architecture with Visual Communication, Art, POS Marketing, Guerrilla Marketing and Event.
The Blue Lab Store was more of a temporary brand and lifestyle space than a classic retail shop. The main focus was to create a unique Levi's Blue brand world to reflect the target group and with which the consumer could identify.