'24h' Smart Watches Launch Event

Within an exclusive event called ’24 hours’, Fossil introduced two new smart watches to selected press persons and influencers such as Sara Nuru and Izzy Bizu. It took place at Wicked Grounds in Amsterdam.


The event’s claim emphasized the characteristics and functionalities of the products: Featuring, among others, a pulse counter or an app with healthy recipes, the stylish wrist accessory also becomes a smart companion throughout the wearers’ daily routine.

In order to experience and try out these various features, the visitors were offered several workshops and sessions throughout the day – from yoga and meditation to lifestyle coaching, nutrition workshops and live illustration.


For this open house event, LIGANOVA was in charge of the conception, planning and realization.