Flâneur Forever Campaign

A Germany-wide shop window campaign for the French luxury label Hermès was designed, produced and implemented under the slogan “Flâneur Forever”. In addition to the installation of in-store elements, the campaign focused on setting up 11 Hermès boutiques with two to seven shop windows for each store. Customized to the individual shop window sizes, each window décor tells a different story about the life of a typical “flâneur” – a modern explorer sauntering through the city.