Brand Relaunch

Design and implementation of a brand introduction campaign for two product lines from manufacturer Medi, namely new lifestyle brand "Item m6" and sports brand "CEP". In addition to the market positioning of both brands, the interdisciplinary brand launch also took responsibility for a lookbook shoot, the complete overhaul and redesign of all B2C and B2B tools, the relaunch of the online sites as well as the redesign and production of all POS measures.