Mad About the Sea

To mark the relaunch of the "Scuba" divers watch collection by Swatch and under the motto "Mad about the Sea", 30 flagship store windows in selected locations around the world were staged with colorful and humorous nautical motifs. For the installation the watches were presented on a large rotating disc and illuminated with unique lighting effects to attract attention. The visual marketing campaign also included the development, production and logistics of POS displays for all international markets.