MEET THE BRAND AT THE POS
The product and brand communication is anchored in public space with our pavilion. The A-Class roadshow included 22 European countries with 82 stops and a total distance covered of 70,000 kilometres.
LIGANOVA realized the conception, development and production of the pavilion, the sponsoring management and the final production of the international roadshow.
Following the dynamics of agile target group, the structure is formed street like: curvy, connected and productive.
The transfer of this concept into mobile architecture shapes the structure as a folded Street: The wall to the ceiling, the ceiling back to the wall, the wall to the floor.