Analouge to the Germany-wide Nespresso campaign "#coffeeme - which coffee character are you", five selected coffees were presented in ten windows on Tauentzienstraße in Berlin's premium department store KaDeWe revealing the capsules different characters. The atrium was exclusively staged with three oversized designed capsules which envite to enter the world of each coffee character. The capsules’ rope construction bestows the room an open and generous atmosphere. Visitors were invited for coffee tasting in the center of the atrium. The staging of the campaign included the design and production as well as the implementation and installation on site.