Tommy Hilfiger

Tommy Hilfiger – TOMMYxGIGI Bread & Butter

For the Bread and Butter trend show, a stand for Tommy Hilfiger presenting the current capsule collection by Gigi Hadid was developed, designed and implemented

The stand, which covered a surface area of 170 m2, provided visitors with access to various digital tools, such as a VR headset and digital fashion wall, to create a new shopping experience. Due to the 'See Now, Buy Now' concept, it was possible to shop directly on Zalando via the digital wall, as well as by scanning QR codes.

Also the on-site personal appearance by Gigi Hadid was organised and supervised.