World Cup Campaign

101 windows, 55 destinations, 13.626 single components, 8.300m tape, 1.575 packages shipped in 48 hours – the World Cup retail campaign for our longterm client Adidas is the largest we have ever produced and implemented. The campaign is dedicated to the players shoes which are presented in different executions with dark motifs and illuminations. The campaign includes an illuminated premium window with rotating panels to reveal the speed and to honor the star of the game: the player.