DFB Home Jersey Launch
Launch of the Germany Jersey for the 2018 Football World Cup at the “ADIDAS FOOTBALL THE BASE” in Berlin

The official launch of the new Germany Jersey for the 2018 FIFA Football World Cup in Russia took place at the “ADIDAS FOOTBALL THE BASE”. For our client adidas, LIGANOVA designed, developed and carried out the promotion event with the entire German national team, including trainer Jogi Löw, Oliver Bierhoff and co. As a main sponsor of the German Football Association, adidas is also responsible for the new design, which was greatly inspired by the champion jersey from 1990. After an impressive performance on the main stage, guests were then able to play, get in some small talk and take souvenir photos with their favorite football stars.

For the presentation ceremony of the German Football Association home jersey, we also developed a sophisticated show concept and were responsible for performances, content creation options, stage setup and layout, and the press setup.