LIGANOVA partners with this year’s Tech Open Air – Europe's leading interdisciplinary tech festival.

We’re happy to be part of the festival with Daniel as a keynote speaker and with a special TOA edition of our Berlin Inspires Guide series.


Our Managing Director LIGANOVA USA, Daniel Kellmereit, will give a keynote on the Innovation Stage entitled “Future Brands. Future Retail. Future Life – Software is eating the world, and turns our world upside down.”


Thursday – 3:30 pm – Innovation Stage


The physical Point of Sale as we know it today will morph into a Point of Experience in the future. Consumers will experience brands in very different ways. Communities will replace target groups, and brands become platforms. Software and technology are the core drivers of this change. This talk will outline some of the core changes we’ll be dealing with in the near future, give practical examples from some leading global brands, and take a future tech outlook including recent trends in Silicon Valley that influence this market.



… psssst, don’t miss the inspiring TOA Open Circle Events and explore German’s colorful capital at the same time. Keep an eye out for the freshly delivered special TOA edition of our Berlin Inspires City Guide and enjoy more real Berlin places & locations.