Urban Brand Space
CreativeStrategy Concept – Automotive
Urban Brand Space
CreativeStrategy Concept – Automotive
The future of urbanity – Revitalizing neighborhoods with car-free spaces
Many car brands try to reach urban target groups by planting micro versions of their dealerships on the high streets. But our urban spaces demand that inner-city car dealerships should not just be about cars. Being a relevant part of the daily lives of a target group is not about fighting over sales and market shares; it’s about fighting for their share of time.
“Create a car-free networking and coworking hub to support local makers and their projects.”
For the creative class, the boundaries between leisure and work have become so blurry that the two have effectively blended into one another, and the way forward is to focus on transforming city centers into creative hubs where ideas are celebrated and innovation thrives.
For this project, LIGANOVA was in charge of developing the strategic brand proposition and the concept of an urban brand space for an automotive client.
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