Adidas

Brand Experience – DFB Home Jersey

Introducing the World Cup kitThe launch of the official home jersey for the German national team

The official unveiling of the new Germany jersey for the 2018 FIFA Football World Cup in Russia took place at the sprawling ADIDAS FOOTBALL THE BASE headquarters in Berlin.

We designed, developed and executed the promotional event, which featured an appearance by the entire German national football team, including head coach Jogi Löw and business manager Oliver Bierhoff. As a main sponsor of the German Football Association, adidas was responsible for the new design of the jersey, which was largely inspired by the champion jersey from 1990. After an impressive performance on the main stage, guests were then able to play, meet and greet and take fan photos with their favorite football stars.

For the presentation ceremony of the German Football Association home jersey, we developed a sophisticated show concept and was furthermore responsible for performances, content creation options, the stage setup and layout and the press setup.