Tommy Hilfiger

POS Campaign – Icons Of Tomorrow

Redesigned classics, bold statements Tommy’s capsule collection for the next generation

After a successful collaboration with Gigi Hadid, Tommy Hilfiger introduced Lewis Hamilton, Winnie Harlow and Hailey Baldwin as their new ambassadors for the Fall 2018 Sportswear collection.

The campaign called “Icons Of Tomorrow” focusses on iconic pieces from the past with a contemporary twist.

The window concept includes turning displays with triangle shaped bars that alternate between images of the ambassadors and quotes about the collection – all of them moving in their own rhythm. The construction pieces in thematically matching colors are made of rough materials, staging both the collection and the displays with custom-made technologies.

Our team developed and produced the creative window serie with a combined focus on the ambassadors and the collection for the global roll out. Furthermore, ten Tommy Hilfiger flagship stores, such as London Regent Street and Tokyo Omotesando, were equipped with customized window concepts.