“JJ'S PLACE” IS MORE THAN AN EYE-CATCHER
At international airports in Spain, Ireland, UK, Holland, the USA, South Africa, Russia and India, “JJ’s Place” was a real eye-catcher. The installation was conceived, developed and implemented by LIGANOVA, as we sought to breathe new life into the Jameson brand. A pub setting with original Irish barstools and a counter made of oak, plus handmade tiles in the distinctive Jameson green, invited waiting travelers to spend their time with Jameson. Anyone taking a seat was encouraged to try the different whiskeys and listen to brand ambassadors explaining the Jameson world.
“The iconic machine tells the story of Jameson in a unique way.”
THE JAMESON EXPERIENCE: FOUR METERS HIGH AND AS SHINY AS COPPER
Whoever approaches the four-meter high “Iconic Machine” can start it with the press of a button: setting the bottle in motion to reveal a glance at what’s inside. Here, the triple distillation process of the Irish whiskey is impressively demonstrated using moving images and sound and light effects on a kinetically rotating cylinder – thus playfully achieving brand awareness.