Jameson

POS Campaign – JJ's Place

THE WORLDWIDE ROADSHOW – AN ICONIC MACHINE TELLING THE STORY OF JAMESON IN A UNIQUE WAY

The whiskey brand founded by John Jameson in 1780 has more than just a rich heritage to look back on. It is also distinguished by its unique manufacturing process: water and barley from Ireland which is distilled three times locally. This creates the typical flavor that distinguishes Jameson whisky: smooth, smoother, smoothest. A rich fundus indeed, that lent itself to communication far beyond just classic storytelling. The visual marketing campaign therefore combined very different tools and were made tangible by the use of a Living Story Idea. Travellers at selected airports were able to spend their free time exploring “JJ’s Place” – a pop-up store and tasting bar in one. A testimonial of a very special kind could also be seen here – an oversized, shiny copper Jameson whisky still, bringing the authentic world of Jameson to life!

“JJ'S PLACE” IS MORE THAN AN EYE-CATCHER

At international airports in Spain, Ireland, UK, Holland, the USA, South Africa, Russia and India, “JJ’s Place” was a real eye-catcher. The installation was conceived, developed and implemented by LIGANOVA, as we sought to breathe new life into the Jameson brand. A pub setting with original Irish barstools and a counter made of oak, plus handmade tiles in the distinctive Jameson green, invited waiting travelers to spend their time with Jameson. Anyone taking a seat was encouraged to try the different whiskeys and listen to brand ambassadors explaining the Jameson world.

“The iconic machine tells the story of Jameson in a unique way.”

THE JAMESON EXPERIENCE: FOUR METERS HIGH AND AS SHINY AS COPPER

Whoever approaches the four-meter high “Iconic Machine” can start it with the press of a button: setting the bottle in motion to reveal a glance at what’s inside. Here, the triple distillation process of the Irish whiskey is impressively demonstrated using moving images and sound and light effects on a kinetically rotating cylinder – thus playfully achieving brand awareness.