Fossil

Brand Experience – Launch Event “24 hours”

LIGANOVA | Fossil | Brand Experience – Launch Event 24 hours | Insights

Wearable wonders – The launch of a smart and stylish everyday companion

At the exclusive “24 hours” event held at Amsterdam’s Wicked Grounds creative space, Fossil introduced two new smartwatches to select members of the press and celebrity influencers like Sara Nuru and Izzy Bizu.

The event focused on emphasizing the characteristics and performance of the two products on display. With features like a pulse counter and an app with healthy recipes, the stylish wrist accessories also function as smart companions throughout the wearers’ daily routine.

In order to experience these various features firsthand, visitors were given the option of attending several workshops and sessions during the day – from yoga and meditation sessions, to lifestyle coaching, nutrition workshops and live illustration.

We were in charge of the conception, planning and realization of this open house event.