Louis Vuitton

Brand Experience – Maison Shop Opening Munich

LIGANOVA | Louis Vuitton | Brand Experience – Maison Shop Opening Munich

48° 13' N, 11° 57' EAn iconic brand in an iconic building

For the opening of Germany’s first Maison Louis Vuitton, located in the former Residenzpost in Munich, we were responsible for the conception, design and production of the press conference and pre-opening event.

More than 400 exclusively invited guests, including many international VIPs, celebrated afterward at the Maison opening party held nearby at the old Opera House. In line with the event’s motto, “Letter & Travel,” guests were able to send their own personal messages written on calligraphic postcards with special Louis Vuitton stamps out into the world.