Daimler

Brand Experience – me Convention

#createthenew - a dialogue about the future

In the role of lead agency, since 2017 LIGANOVA developed Mercedes-Benz’s me Convention in collaboration with the world-leading digital conference South by Southwest (SXSW) as a new way of presenting the brand, and also staged the three me Convention events. After a vibrant debut at the Festhalle Frankfurt set within the IAA 2017, the me Convention headed north to Stockholm in 2018 and came back to Frankfurt in 2019 to offer over 2,200 participants from across the globe an inspiring mix of dialog, interaction, networking and entertainment.

“A party in the middle of a classical concert – can that work? Yes, and how! Mercedes-Benz’s me Convention at the IAA automobile show demonstrated how to do exhibitions.”

Rolf Schröter

W&V Germany

ME CONVENTION – THE SPACE

A concept dealing with the challenges of the future calls for its own unique look & feel. At all three event locations, a human-focused architecture combined with a comfortable, contemporary interior created an urbane and approachable atmosphere to meet new people and start a conversation about the future. In between talks and sessions, the participants were able to get work done at the coworking space or mingle at the swing lounge with its indoor jungle feeling. At the me Base with its curated interactive installations and exhibitions, they also had the chance to try out the latest technologies and play around. For a special festival vibe, the me Convention outdoor zones included hammocks, lanterns, food trucks and even a pool area.

At night, the me Convention offered exclusive evening events and live concerts by world renowned DJs and artists such as Beth Ditto, Iggy Azalea, Die Beginner, Alan Walker, and many more.

ME CONVENTION – PROGRAMMING

For all three events, content experts from LIGANOVA curated over 400 international top speakers from various industries such as science, art, technology, music, and more. They were also responsible for the development of the overall concept of the topics and formats. The me Convention thus picked up on important issues that are already presenting us with new challenges today and provided a specific skillset to tackle the big questions of tomorrow.

Speaker highlights of three years me Convention

Auma Obama

Author, Keynote Speaker and Sociologist, dedicating herself to humanitarian engagement for so-called developing nations.

LIGANOVA | Daimler | Brand Experience – me Convention | Obama
LIGANOVA | Daimler | Brand Experience – me Convention | Gelong Thubten

Gelong Thubten

A Tibetan Buddhist monk & mindfulness specialist.

Cassia Attard

Next Generation AI developer, nanotech expert and cellular agriculture researcher.

LIGANOVA | Daimler | Brand Experience – me Convention | Cassia Attard
LIGANOVA | Daimler | Brand Experience – me Convention | John Cohn

John Cohn

Self-proclaimed nerd and mad scientist, design automation innovator and IBM fellow, working on Watson Internet of Things.

Load more

Charlotte Roche

Bestselling Author, TV Host, Actress and Podcaster.

LIGANOVA | Daimler | Brand Experience – me Convention | Charlotte Roche
LIGANOVA | Daimler | Brand Experience – me Convention | Robert Habeck

Robert Habeck

Elected Party Leader of the German Green Party Bündnis 90 / Die Grünen.

Anne-Marie Imafidon

Co-Founder of an award-winning social enterprise inspiring the next generation of women to pursue a career in STEM.

LIGANOVA | Daimler | Brand Experience – me Convention | Anne Marielmafidon
LIGANOVA | Daimler | Brand Experience – me Convention | Thomas Webb

Thomas Webb

A hooded coder by day and a thrilling stage performer by night.

Amber Valetta

Fashion icon, actress and founder of Master & Muse: cutting-edge fashion, mindfully manufactured.

LIGANOVA | Daimler | Brand Experience – me Convention | Amber Valetta
LIGANOVA | Daimler | Brand Experience – me Convention | Lewis Hamilton

Lewis Hamilton

Formula 1 Race Driver & Entrepreneur.

Laura Dekker

The youngest sailor to circumnavigate the world.

LIGANOVA | Daimler | Brand Experience – me Convention | Laura Dekker
LIGANOVA | Daimler | Brand Experience – me Convention | Rodney Mullen

Rodney Mullen

The so-called godfather of skateboarding and a studied chemical engineer.

Buzz Aldrin

Apollo 11’s Lunar Module Pilot, one of the first two humans to land on the moon.

LIGANOVA | Daimler | Brand Experience – me Convention | Buzz Aldrin
LIGANOVA | Daimler | Brand Experience – me Convention | me Convention Magazine

me Convention Magazine

Behind the scenes: Visitors were furnished with all of the facts about the event, the program, and exclusive interviews with selected speakers in the me Convention Booklet which was designed and produced by LIGANOVA.

LIGANOVA | Daimler | Brand Experience – me Convention | me Convention App

me Convention App

Always up to date: Visitors were able to use the app to register for workshops and concerts, check out speaker profiles, and also ask them questions during their talks, thanks to the “Ask & Vote” function.