Karl Lagerfeld

Brand Experience – Store Opening London

Iconic style on Regent Street – The UK’s first Karl Lagerfeld store

For the opening of the first British Karl Lagerfeld store on London’s Regent Street, we were responsible for the organization, concept development, production, execution and onsite project management. In addition to an appearance by the fashion icon himself, a number of selected guests and VIPs were present at the exclusive opening event.

One particular highlight was the special window display created for the launch of the new Lagerfeld fragrance: More than 900 of the bottles were arranged to depict the designer’s famous silhouette. We were also in charge of the development, production and staging of this special window installation.